IT’S OFFICIAL WE ARE WORKING WITH PRIMARK!
Fantastic news, we are taking eco sparkles to the high street and have partnered with Primark to launch a range of eco glitter products in their stores.
Bioglitter™ is now being used in Primark’s PS Festival collection. The new range includes nine products, with six different loose glitter options for £2, perfect for the festival season and the popular eye shadow palettes, Glitter Eyes, which offers 32 colour options for just £4.
The new collection is using our Bioglitter™ Sparkle range, based on plant material, cellulose, it will naturally biodegrade in the environment and has picked up a host of industry awards since it was launched.
Furthermore, from July 2019, all the glitter Primark buys for use in its own-brand cosmetics will be made from these eco-friendly alternatives.
Stephen Cotton, Commercial Director at Bioglitter™ said: “It’s absolutely fantastic to be working with Primark as it introduces its first range of eco-friendly glitter.”
Primark’s Group Product Director, Steve Lawton said: “We take our responsibility as a leading international retailer seriously and want to reduce our impact on the environment wherever we can by finding new ways to make and sell the products that our customers love. Introducing our first range of eco-friendly glitter is just one of the ways we’re doing that.”
As with all Primark own brand cosmetics, the PS…festival range is certified as cruelty free with Leaping Bunny – one of the world’s longest standing and most respected animal protection organisations and a visible reminder to Primark customers that its own brand cosmetics are free from animal testing.
For more information on the new PS..Festival Collection visit www.primark.com