New ranges of certified fresh water biodegradable Bioglitter™ products soon to be launched.
Ronald Britton Ltd Press Release – 2rd November 2020:
Ronald Britton Ltd to launch new ranges of certified fresh water biodegradable Bioglitter™ products.
The world’s leading eco glitter manufacturer, British company Ronald Britton Ltd, is set to significantly expand its certified fresh water biodegradable product offering with its new ‘Bioglitter™ SPARKLE GC’ technology.
Early in 2019 Ronald Britton launched the groundbreaking Bioglitter™ PURE product range which represented a significant milestone as it was the world’s first ‘TÜV Austria, OK biodegradable WATER’ certified glitter. This is the highest level of independent certification for fresh water biodegradability in the world, an achievement that still remains unequalled by any other glitter manufacturer.
The Bioglitter™ SPARKLE GC product range has joined the list of ‘OK biodegradable WATER’ certified products offered by Ronald Britton, which is another step on the Bioglitter™ journey. The coating in the new Bioglitter™ SPARKLE GC products removes the acrylate plastic applied to the film, enabling the product to achieve the coveted fresh water biodegradable certification from TÜV.
Stephen Cotton, commercial director at Ronald Britton said “This is a significant step for us. Getting our Bioglitter™ SPARKLE product lines certified to this level of biodegradable performance is something we have been striving to achieve for some time now. It goes without saying achieving the highest level of independent certification for fresh water biodegradability in the world is extremely difficult. We are so pleased to achieve this, it’s taken blood, sweat and tears!”
Bioglitter™ SPARKLE GC is the brightest range of glitters Ronald Britton has to offer, indistinguishable from the appearance of metallic effect microplastic glitters. The new Bioglitter™ SPARKLE GC products will be available for decorative and craft markets in January 2021.
Andrew Thompson, technical director at Ronald Britton said “Being intimately involved in the glitter industry we could not ignore the part plastic glitter plays in microplastic pollution, albeit a very small part in the overall context. We needed to tackle the problem and have been developing the Bioglitter™ range over almost a decade. We always thought it would be a long and complex task and we were not disappointed! Certification of Bioglitter SPARKLE GC does not mean the end of the Bioglitter™ journey, far from it. We still have plans to offer more effects and strive to continuously improve our Bioglitter™ product technology.”
Many ‘so called eco glitters’ are now on the market, Ronald Britton is working with high street brands to use the registered Bioglitter™ logo to effectively comminute to consumers that their products are made with genuine Bioglitter™. Primark and Accessorize are two of many companies already using the logo on consumer products made with Bioglitter™ to great effect.