Official launch of the world’s first plastic free glitter!
Well, after years of planning, the big day is finally here.
Today, Monday, March 25th, we are delighted to announce that we have launched the world’s first plastic free glitter.
A ground-breaking achievement, the product, Cosmetic Bioglitter® PURE, is based on natural materials, is biodegradable and decomposes like a leaf in the natural environment to leave no trace.
Not only that, it is the first glitter to be verified microplastic free by the EU* and officially certified OK Biodegradable WATER by TÜV. Which means it is guaranteed to biodegrade in a natural, freshwater environment.
A huge, huge step forward, we have created Cosmetic Bioglitter® PURE to help tackle the issue of microplastic pollution caused by plastic glitter.
On a momentous day for Bioglitter®, our own Stephen Cotton, said: “Cosmetic Bioglitter® PURE is completely unique in the market, it is the first glitter of its kind in the world to use natural materials and no plastic.
“The issue of plastic waste and microplastics is something we’ve been working towards tackling in glitter for the best part of a decade. Our first step on the Bioglitter® journey was the launch of our original Bioglitter® product back in 2014, now known as Cosmetic Bioglitter® SPARKLE.”
“Bioglitter® SPARKLE remains our brightest Bioglitter® product and has been independently tested to prove that biodegradation is high in the natural environment. Cosmetic Bioglitter® PURE takes that one step further and offers the market a new glitter effect that is completely plastic free.”
Cosmetic Bioglitter® PURE not only sets a new environmental glitter standard, it is extremely low in heavy metals and is aluminium free. This makes it very friendly on the skin and also compliant with cosmetic legislation for use on the lips in America. Finally, it also offers a look never seen before, a ‘soft focus iridescent’ glitter effect.
And, to help kick start its launch, the product is also award winning! Cosmetic Bioglitter® PURE has recently won two industry awards including gold award for innovation at ‘in-cosmetics global’ in 2018 and this year the ‘Green and Sustainable’ award at one of Asia’s most prestigious personal care trade shows, PCHi.
Stay tuned for more Cosmetic Bioglitter® PURE news as we hope to secure major listings for the world’s first plastic free glitter.
*Cosmetic Bioglitter® PURE being OK Biodegradable WATER certified also verifies it microplastic free, based on the ECHA microplastic proposal, Jan 2019, which sets out the guidelines to what are microplastics.