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WHSmith’s Giftwrap Printed with Bioglitter™ Hits The Shelves Ready For Xmas 2021

Industry News

WHSmith’s glitter gift wrap (available on line with many more designs in store) this Christmas is printed with Deco Bioglitter™ SPARKLE GC.  The Deco Bioglitter™ SPARKLE GC range, launched in January 2021, is TÜV OK biodegradable WATER certified, considered to be the highest level of independent fresh water biodegradability certification in the world.

To clearly communicate to consumers that Bioglitter™ has been used on their Gift Wrap WHS have displayed our registered logo both;

  • On the product label – for point of sale communication
  • In the cutting guide marks on the reverse of the giftwrap – to communicate to the lucky gift recipient that Bioglitter™ has been used.